Followers != Revenue


Hi friends, Here's what I underestimated when I quit my job at Amazon: I thought having an audience meant having customers. I was wrong. Building an audience and building a business require completely different skills. Let me explain the two business models I experimented with — and what I learned. The Influencer Model: Sponsorships & Partnerships As an influencer, you create content that gets engagement — likes, shares, comments, clicks. The typical business model is getting sponsors on your...